The European music industry is at a crossroads; one road puts artists back at the centre of the music revenue model, while the other paints a more uncertain path for artists amid dwindling revenue streams and the dominance of online streaming services. Despite these challenges, new ideas and innovations can help artists to navigate the current market uncertainty. These creative solutions are aimed at providing alternative revenue streams for artists while ensuring musicians can keep control and ownership of their royalties, writes Polish musician and chart-topper, Tomasz Lubert.